Welcome back to our list of essential books every entrepreneur should read. In this second part, we will explore ten more books that cover a range of topics, from leadership and marketing to creativity and personal growth. So, let’s dive right in!

11. “The Art of War” by Sun Tzu

While “The Art of War” may not seem like an obvious choice for entrepreneurs, it offers valuable insights into strategy and tactics that can be applied to business. Sun Tzu’s timeless principles provide guidance on competition, leadership, and decision-making. This book teaches entrepreneurs to think strategically and consider the larger picture when making business decisions.

Buy “The Art of War” here

12. “Influence: The Psychology of Persuasion” by Robert Cialdini

Understanding the art of persuasion is crucial for entrepreneurs. In “Influence: The Psychology of Persuasion,” Robert Cialdini explores the psychology behind why people say yes and reveals the principles of influence. This book provides practical techniques that entrepreneurs can use to persuade customers, investors, and partners effectively.

Buy “Influence: The Psychology of Persuasion” here

13. “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration” by Ed Catmull

For entrepreneurs looking to foster a culture of creativity and innovation within their businesses, “Creativity, Inc.” is a must-read. Ed Catmull, co-founder of Pixar Animation Studios, shares his insights on building a creative organization and overcoming challenges. This book offers valuable lessons on leadership, teamwork, and nurturing a creative mindset.

Buy “Creativity, Inc.” here

14. “The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg

Habits play a significant role in our personal and professional lives. In “The Power of Habit,” Charles Duhigg explores the science behind habits and how they can be harnessed to drive success. This book offers practical strategies for leveraging habits to improve productivity, build strong teams, and make better business decisions.

Buy “The Power of Habit” here

15. “Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too” by Gary Vaynerchuk

“Crushing It!” is a motivational and inspiring book that showcases how entrepreneurs can leverage social media platforms to build their personal brand and grow their businesses. Gary Vaynerchuk shares success stories and practical advice on how to use social media effectively to reach a wider audience and make a lasting impact.

Buy “Crushing It!” here

16. “Shoe Dog: A Memoir by the Creator of Nike” by Phil Knight

“Shoe Dog” is a captivating memoir by Phil Knight, the co-founder of Nike. It offers a firsthand account of the challenges and triumphs involved in building one of the world’s most recognizable brands. This book provides valuable insights into entrepreneurship, perseverance, and the power of believing in your vision.

Buy “Shoe Dog” here

17. “Originals: How Non-Conformists Move the World” by Adam Grant

“Originals” explores the power of non-conformity and challenges the status quo. Adam Grant explores the qualities and behaviors of those who drive innovation and make a lasting impact. This book offers valuable insights on creativity, leadership, and fostering a culture that encourages originality.

Buy “Originals” here

18. “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller and Jay Papasan

“The One Thing” emphasizes the importance of focusing on the most important task at hand to drive extraordinary results. Gary Keller and Jay Papasan provide actionable advice for entrepreneurs on prioritization, goal-setting, and time management. This book helps entrepreneurs eliminate distractions and stay focused on what truly matters.

Buy “The One Thing” here

19. “Think and Grow Rich” by Napoleon Hill

“Think and Grow Rich” is a classic self-help book that explores the mindset and principles for achieving success in business and in life. Napoleon Hill’s timeless wisdom and practical advice have inspired countless entrepreneurs to pursue their goals and dreams. This book teaches the importance of mindset, persistence, and the power of positive thinking.

Buy “Think and Grow Rich” here

20. “The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets” by Brant Cooper and Patrick Vlaskovits

“The Lean Entrepreneur” introduces the principles of lean startup methodology and how entrepreneurs can effectively apply it to their ventures. Brant Cooper and Patrick Vlaskovits provide practical frameworks and strategies for building successful businesses in today’s fast-paced and competitive landscape. This book offers actionable advice for testing hypotheses, iterating quickly, and creating products that customers truly want.

Buy “The Lean Entrepreneur” here

There you have it – ten more essential books that every entrepreneur should read. Each book offers unique insights and practical advice to help you on your entrepreneurial journey. So, pick up a few of these books, invest your time in reading, and unlock the knowledge that will propel your business forward!


Continue reading Part 1: Books 1-10